What are those annoying rings around my neck and how do I get rid of them?
Damn. What's causing us to lose our beloved plumping fibres, then? Just ageing in general?
"This is caused by both intrinsic ageing, in which we gradually lose these plumping fibres over time, and extrinsic ageing where collagen is damaged by exposure to environmental stressors such as UV light and pollution. Ultraviolet light is the main culprit," said Dr Armour.